Rasheed J. Daniel is a seasoned director, producer and Executive Producer at Big Fish Entertainment. His meteoric rise began with his ability to shoot, produce and edit documentaries and reality for A&E and BBC. By the age of 22 his short career was benchmarked by his work on the theatrically released documentary “7 Days in September” which covered 9/11 and the week that followed. In 2009 Microsoft recruited Rasheed to conceive and direct branded content for their commercial clients. In 2010 he joined forces with Bravo and shattered ratings on seasons 3 and 4 of the popular Real Housewives of New Jersey. Rasheed’s ability to develop close relationships with talent and knack for genuine storytelling partnered him with Viacom in 2012 where he supervised production on celebrity based hits, LaLa’s Full Court Life and Chrissy & Mr. Jones. Soon after at Lifetime Television, Rasheed produced their first ever sitcom reality series and the real life Pitch Perfect docu-series. Currently, Rasheed is most applauded for being the creative executive behind Vh1’s Black Ink Crew Chicago and Black Ink Crew NY. Since Rasheed joined the franchise the series has dominated the weekly ratings charts and expanded with 2 spin offs of the brand.